Lynk & Co

Volvo owners Geely have created another brand; the ludicrously named Lynk & Co. Painfully hipster marketing aside -"Think Air bnb. For cars."...really?!?- the real news is that while there are no current plans for the Lynk & Co brand to attempt to sell a conventional (arguable!) station wagon, all of the cars will ride on the shared-and-developed-by-the-Swedes platform labeled the CMA.

The CMA platform will produce a new straight-up long roof; the 2018 Volvo V40. That might seem a little odd because the current model was just released a couple of years ago, but in fact, it's been on the market since 2012 and is overdue for an update.

So now we have another brand to cross-shop, folks. Which is good, even if it really is just a Volvo. Both companies seems to be shooting for the same demographic, though. Well, maybe L&C are gunning for the rich dotcom younger hipsters that live in the city...?

Just don't say the brand name quickly, or you'll have Ford lawyers all over you.

My apologies, I got too lazy to find a proper picture of the upcoming 2018 V40. It's probably out there, but every one I looked at was either the current model (sold overseas) or a conceptual image of the XC or Coupe offspring.

Somebody got paid to come up with the model name "01". Mother of pearl.