Miniature Mazda & Miniscule Mini

Contessa Nessa queries; “I recently read a statement that Subaru outsells Mazda two to one. Is that true?”

Great question! Let’s look at the facts. In 2015, Mazda sold 319,184 vehicles in the United States. In that same period of time, Subaru sold 582,675. So yeah, pretty close…ish. Not quite two to one, but all of that’s kind of surprising if your main exposure to Mazda is through their marketing (good gawd, somebody needs to fire whoever is that fantastically irritating narrator in the commercials), which gives no indication that they’re currently one of the tiniest Japanese car makers.

A similar statistic along the same vein involves a comparison between Nissan’s luxury division Infiniti, which sold 133,498, while Mini only sold 58,514. Maybe it’s just the geographical area that we’re in, but we see Minis at every turn, at least as many as we see Infiniti-badged cars and SUVs. But the numbers don’t lie; the Japanese luxo-brand does indeed outsell the BMW-owned Mini two to one.