Saturday, January 2, 2016

Hyundai/Kia Creates Luxo Brand

Following in the footsteps of Toyota's Lexus, Honda's Acura and Nissan's Infiniti, Hyundai/Kia is creating a luxury brand initially utilizing models that they currently produce. Guess which ones and guess what the name of the new brand will be? Yeah, it wasn't much of a stretch was it...Genesis.


So there you have it. Hopefully it won't tank, like Mazda's Amati and Mercedes' Mayback. We shall see.

Luc Donckerwolke, the new head of Hyundai Motor Design
Center and Prestige Design Division, scares us a little.

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