Wednesday, February 3, 2016
Sayonara Scion
The Grim Reaper has come for Scion. And yes, this means Subaru will have one fewer model to sell. Mazda too, for that matter...
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I was surprised to hear this news. Scion does not have a big following up here in Canada, but I thought they were doing OK in the US.
ReplyDeleteI am more worried about the article's discussion a move away from "small" cars by multiple manufacturers. Up here in the Great White North, small cars are still a large segment of the market. I would not like to have less choice.
I have not kept up with Scion offerings. What models will Subaru and Mazda lose? The article says the FR-S will be rebadged as a Toyota, so I assume the BRZ can continue at Subaru. And the Scion iA is a rebadged Mazda2 sedan (as is the upcoming new Yaris), so I imagine Mazda can continue selling their own hatchback.
http://www.caranddriver.com/news/2016-scion-ia-photos-and-info-news
Interesting, huh?
ReplyDeleteYes, there appears to be a theoretical shift away from compact sedans towards CUVs. But you and I know they're the same thing with slightly different style.
Rumors we've heard are there will be no FR-S and BRZ replacement. That might change but we aren't going to hold our breath.
Mazda gave up selling the 2 here. They might, as you suggested, sell it with a Toyota badge but then it goes against the Yaris so probably not.
2015 sales number and percentage change compared to 2014...
ReplyDeleteToyota FR-S = 10,507, down 25.3%
Subaru BRZ = 5,296, down 29.4%
The headstones have been carved, I'm afraid. Bummer but another potential used car bargain for savvy enthusiasts.
More numbers for ya...
ReplyDeleteBefore they canned it in 2015, Mazda sold 13,615 2s in 2014. That was down 97.8% in comparison to 2013. Ouch.
Toyota/Scion sold 7,605 iAs in 2015. As a completely random comparison, Fiat sold more 500Ls. Double ouch.
Regardless of how good or bad these cars were or were not, Americans didn't buy them and it would a bit nuts for these companies to continue selling these models. Think of how many actually promising models have been cancelled over the years that had better sales numbers.
Triple ouch equals "Yer outta here!", in my book.
And...
ReplyDeleteYaris sales in 2015 were 16,779, up 26.4%. To tell you the truth, things aren't looking too good for the Yaris, either.
My prediction is that the Yaris will get the axe and with 315,412 sales of the 2015 RAV4, a sub-model to that CUV somewhat near the Yaris price level is almost a sure bet.
Boy, those stats are sobering. I guess maybe I should be thinking of filling my garage with enough low-miles simple cars to last me until I "shuffle off this mortal coil". Honestly, I would not need very many, given modern vehicle longevity and the few miles that I tend to drive these days.
ReplyDelete